AMTA Washington Convention
A long-term client in need of yearly convention materials. Each year the location and theme for the convention changes and can include industry-specific ideas or can include feelings and emotions.
The mailer is sent out to over 14,000 professional massage therapists in Washington State to entice them to come and participate in the hands-on training for a long weekend.
They were also in need of a logo to create stability for a yearly training conference. Prior to creation of the tree logo the convention logo was changing yearly causing confusion and lack of stability for the brand.